Today’s such a great day. We launched Krispy Kreme onboard AirAsia, the first collaboration of its kind in the world! Amazing. After the press conference I was talking to some journalists and they asked “How do you guys do it?”. I laughed and said “Just need to work harder lah,”. The phone has been ringing ever since. Everyone wants to know what is this interesting new department called “Ancillary Income”. What an abundance of good luck and good fortune. Here I was wondering how to get people to buy more ancillary products, and then comes an opportunity like Krispy Kreme aboard AirAsia that just, literally, kicked the door open for me to explain who we are and what we do.
Really. Work here is intense and relentless. But it is like paying me to eat doughnuts. Ask for a box when you are flying AirAsia ok!
Dato' Francis Lee, Executive Director of Krispy Kreme Doughnuts Sdn Bhd, Dato' Sri Tony Fernandes, Group CEO of AirAsia Berhad and Dato' Robin Tan Yeong Ching, CEO of Berjaya Corporation Berhad posed together with AirAsia's cabin crew at the launch today.
